Longstem Limited, trading as London Real (“Longstem”; “we”; “our”; “us”) is committed to protecting and respecting your privacy.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you or that you provide to us will be processed by us. Please read the following carefully. By visiting you are accepting and consenting to the practices described in this policy.

For the purpose of the Data Protection Act 1998, the data controller is Longstem Limited, a company registered in England and Wales with company number 08372039 whose registered office is at Castle House, 75-76 Wells Street, London, W1T 3QH.

Information we may collect from you

We may collect and process the following data about you:

Information you give us. You may give us information about you by uploading information on to our site (“our site”), or by corresponding with us (by e-mail or otherwise). This includes information you provide when you subscribe to our newsletter and/or VIP service, participate in any blog functionality or other social media functions on our site, and when you report a problem with our site. The information you give us may include your name, address and e-mail address.

Information we collect about you. With regard to each of your visits to our site we may automatically collect technical information (including the IP address used to connect your computer to the internet, browser type and version, time zone setting, operating system and platform), or other information about your visit (including the URL clickstream to, through and from our site (including date and time), download errors, length of visits to certain pages and page interaction information.

Information we receive from other sources. We work closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers and search information providers) and may receive information about you from them.

Uses made of the information

We use information held about you in the following ways:

Information you give to us. We will use this information:

  • to provide you with the information and VIP services that you request; and
  • to provide you, or permit selected third parties to provide you, with information about other goods or services we feel may interest you. We (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data.

Information we collect about you. We will use this information:

  • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • to allow you to participate in interactive features of our service, when you choose to do so;
  • as part of our efforts to keep our site safe and secure; and
  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you.

Disclosure of your information

We may share your personal information with any member of our group, which means our ultimate holding company and its subsidiaries (if any) from time to time, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

  • business partners, suppliers and sub-contractors for the performance of any contract we enter into with them;
  • advertisers that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target; and
  • analytics and search engine providers that assist us in the improvement and optimisation of our site.

We may disclose your personal information to third parties in the event that we sell or buy any business or assets (in which case we may disclose your personal data to the prospective seller or buyer of such business or assets), or in instances where we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of website use and other agreements, or to protect the rights, property, or safety of Longstem, our users, or others.

Where we store your personal data

The data that we collect from you may be transferred to and stored at a destination outside the European Economic Area. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on secure servers. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Third party links

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For further information on the cookies we use and the purposes for which we use them see our Cookies policy.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.


London Real Academy - Privacy Policy, Terms & Conditions

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