Ryan Holiday – Ego Is The Enemy

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Ryan Holiday is an American author, marketer, and entrepreneur. Ryan is an ultra-savvy media strategist, the former Director of Marketing for American Apparel and a media columnist and editor-at-large for the New York Observer.

00:00 Trailer.
01:27 Brian’s thoughts on the episode.
04:42 Brian’s Introduction.
05:50 Anyone with ambition needs to be wary of ego and manage that.
07:55 Emulating in his life the greatest fighters as the most humble and stoic people.
09:39 Ryan’s journey from 18 to 26.
11:31 The ego struggles with the conundrum of principle or stubbornness.
13:56 Has writing about ego and stoicism set him up for future scrunity?
14:52 Ryan’s definition of ego.
16:13 What Ryan considered before risking a move to New Orleans to write a book.
18:40 How Ryan sets about writing a book.
21:29 Too young to write a book on stoicism?
23:59 Conscious decisions on different cover styles for ‘Trust Me I’m Lying’ and ‘Obstacle’.
25:00 How Ryan uses his own book launches to advise many other authors.
26:07 Biggest mistake authors make when creating and marketing a book.
28:54 Publication ‘Obstacle’ unexpectedly being taken up by the sports community.
31:23 Decision to return to American Apparel at a time of company change and what it taught him.
34:49 Entrepreneurs have to understand that they may be incapable of running what they’ve created.
35.39 Ego can be a positive, but its negatives can jeopardise that.
36:43 How Ryan realised that he was not getting what he wanted out of life.
37:34 Ryan’s work ethic.
38:48 Adrenalising.
40:06 When we are in the throes of ego we say yes to everything.
41:36 Effects of Fatherhood on the ego and work ethic.
45:38 What his tattoos remind him of.
50:39 Illustrations of non-ego from the past.
52:30 Against the trend advice to not follow your passion.
54:20 Truly successful people compete with themselves.
57:34 Actions speak louder than words.
59:99 In an age of modern technology, why is the book still relevant?
1:01:59 Does Ryan prefer people to read his books or listen to an audio version?
1:03:40 Ryan loves books and has a lot. Reading is an essential human activity.
1:05:15 Ryan’s Texas lifestyle and daily routine.
1:08:51 Strategy to avoid panic attacks and adrenalising.
1:09:53 What is a Fight Club Moment?
1:10:45.Ryan’s concept of rock bottom.
1:12:25 Explanation of chapters in his book headed ‘Maintain sobriety. Entitlement, Control and Paranoia.’
1:14:36 Why finish the book with ‘Always love’?
1:16:28 What Ryan would like people to take away from reading ‘Ego is the Enemy’
1:18:26 Ryan can trace back to his worst moments resulting from his ego.
1:20:29 The art of listening requires taking a step back from your own ego.
1:21:36 Taking Ayauasca not an ego trip.
1:24:16 The next book.
1:24:51 Does stoicism play a part in today’s world?
1:26:31 Why did Marcus Aurelias write a book on stoicism?
1:27:25 Ryan’s take on current politics in the USA.
1:30:09 What does the popularity of Trump in America say about the collective ego of Americans?
1:32:00 Which chapters should Trump read in ‘Ego is the Enemy’?
1:32:42 Success secrets.
1:33:40 Phone call to the 20 year old Ryan Holiday.
1:35:13 Best advice he has ever received.
1:37:04 Advice to the 20 year old who would like to be like him.
1:38:25 How to foster a relationship with a mentor.
1:41:39 Brian’s summing up.


18 Comments on "Ryan Holiday – Ego Is The Enemy"

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1 month 21 days ago

An overwhelmingly comfortable and edifying listen. Just ordered two of Ryan’s books.

1 month 21 days ago

My greatest takeaway is that London Real is about the art of listening. Allowing people the opportunity to step back and reflect! Great job!

1 month 29 days ago
Love Ryan Holiday in many respects, I think he’s dead wrong about Trump and politics in general. I understand why he’s turned off with Trump’s ego and his inability to let insults slide. But, he is heads and shoulders above Clinton in terms of qualifications. Trump’s qualifications include running very very large businesses where great leadership and working with others is required. He is able to work with others and make adjustments when new information is available. He loves America even more than he loves himself. Trump is the correction that comes around when things go too far to an… Read more »
2 months 11 hours ago

FAO an Admin:
The itunes/podcast version cuts out at 1hr11mins in. tried deleting and re-downloading.

1 month 29 days ago

Yep – same deal for me! Be great to get this fixed!

2 months 20 hours ago

Well Ryan, I can definitely say your book did in fact change my life. Thankyou! <3

2 months 1 day ago

another video that does not work. I am using firefox

Richard Le Fanu- Grice
Richard Le Fanu- Grice
2 months 2 days ago

Thanks Brian for the introduction to a great thinker and researcher!, the audio book sounds good to me, I need to cultivate good daily habits and maximum production from limited daily time, can anyone guide me to some nuggets in the huge catalogue of LondonReal episodes, suggestions on a postcard?

2 months 2 days ago

Thanks Brian , that was quite captivating.
Ego driven decisions lead to downfall… but then again at what point do one escape the Ego? If ego is the enemy it would imply I am still link to it.
Non attachment vs detachment
What about sweet talking to my ego?
And who’s the master?…
Just thinking loud

2 months 1 day ago

DISCLAIMER – I haven’t yet watched this episode – however I find the title of the book, “Ego is the enemy” really interesting… If having an ego (within each of us) is part of the ‘human experience’ then what happens when decide a part of us is the ‘enemy’ – do we go to war with a part of ourselves? Does that not create internal conflict?

Anyhows…Still looking forward to watching this episode and learning more! 🙂

Lisa May
2 months 2 days ago

Brian, I think this is the #1 interview you’ve done. It’s so personal to every individual.

Lisa May
2 months 2 days ago

Brain: “What should we do after putting down this book?” Sweet question. Thank you.

Lisa May
2 months 2 days ago

I was just having a conversation about branding being about my idea vs about me. This book supports that.

Matt Harwood
2 months 3 days ago

Superb interview and so eerily timed – Marcus Aurelius’ Meditations arrived in the post yesterday. I love Ryan’s outlook on the world, thank you to you both for sharing.

Michael Frank (Mitch)
2 months 7 days ago

Great Interview! I saw there is this trailer of Chris Eubank at the Summit back in March, but where can I watch this? I can’t find it on the Academy…

Philip Kastinger
2 months 7 days ago

“I put down this book. What do you want me to do?”
Great question! It’s always exciting to know what the intentions of the author are.

Looking forward to read it.

Philip Kastinger
1 month 29 days ago

The book wasn’t easy to digest for my ego, but all the more necessary and healthy. Thank you

Jabaal Elgani-Minizi
2 months 9 days ago

I loved the last interview with him!!!!
Hope this one is even better… One of my favorite guest


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