Joe Cross – Fat, Sick & Nearly Dead

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If you’ve missed the juicing phenomenon that took the health world by storm this year, then allow us to introduce you to one of it’s patron saints – Mr Joe Cross. Joe, who was suffering from a serious autoimmune disease, was 310lbs and on steroids had had enough and knew that a change of lifestyle was in order. His aim was simply to abandon the conventional medications and pills, which were taking their toll on his health overall, and to only drink fresh fruit and juiced vegetables. It was a drastic bid to regain control of his life and his body – and it paid off!

His journey was recorded in a feature length documentary (which is available on Netflix) called ‘Fat, Sick and Nearly Dead’. It traces his complete passage from depressed and overweight to revitalised and, as he likes to say, “rebooted”.

Since the movie it’s been his aim to share the knowledge and encourage others to abandon the junk food of restaurants and supermarkets in favour of juicing. He exhibits the best of the Australian character – fiery, funny and down-to-earth genuine – which makes him a great guest and an even better educator. So, suspend your disbelief and don’t miss this weeks episode, it might just change your life.

00:00 Trailer.
02:01 Brian’s thoughts on the episode.
06:00 Brian’s Introduction.
06:32 When Joe looked in the mirror at 40.
10:22 Health issues resulting from his lifestyle.
12:41 Life is about trying to juggle 5 things.
16:04 How Joe refocussed his life.
25:46 Deciding on 60 days juice and 2 years on a plant based diet.
37:37 Going to America, making a film and taking a road trip whilst juicing.
40:41 An initial bad reaction to juicing.
44:43 National low healthy life expectancy rates illustrate need for taking control of lifestyle.
47:15 Lows and highs of film making, promotion and the power of the Netflix phenomenon.
52:34 What is it about Joe’s story that resonates with people?
54:08 How Joe is developing his business around his message of love yourself and love your plants.
1:00:06 The three rules Joe Cross runs through his life towards being a successful entrepreneur.
1:03:46 Joe’s long term goal for development of his business.
1:07:49 Juicing on a budget and which non-organic vegetables and fruit to choose.
1:12:06 Protein intake during and after juicing.
1:12:58 Joe’s favourite juices for different purposes.
1:14:01 Blending is different to juicing.
1:16:32 Success secrets.
1:17:13 Responsibility to others.
1:20:10 Having accountability.
1:20:54 Being useful and having a life purpose brings more happiness.
1:22:46 Phone call to the 20 year old Joe Cross.
1:24:04 Best advice ever received.
1:26:24 Advice to the 20 year old who wants to make changes in their life.
1:28:44 How to find out more about Joe.
1:25:53 This is an incredible time to be around and an incredible time to be a part of change.
1:31:36 Brian’s summing up.


65 Comments on "Joe Cross – Fat, Sick & Nearly Dead"

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Ray Bacchus
2 months 20 days ago

2nd day of juiceing
Feeling good

Going for 2nd of sept
Continuous juice fasting

Ray Bacchus
2 months 22 days ago

Just what I need

7 months 2 days ago

I’d love to share a juice or two with this thoroughly engaging man.

7 months 16 days ago

The most down to earth interview that i have ever witness! Great job! GREAT INSIGHT!!!

7 months 24 days ago

I did saw the movie while back but that interview is close and personal with a great human being behind the movie.
What a down to earth personality . Thank you again Brian !

I must say that I am impressed with this interview. It is nothing like I’ve ever heard on healthy eating. Impressed me so much so that I took my netflix account and watched his documentary, fat sick and nearly dead. I was amazed by what I saw on the documentary, and the results that people got throughout the video. I’m going to watch the sequel and will do my own little fast somehow soon. I don’t have a lot of issues with weight loss anymore since I used to be 300 pounds. I got it under control on my first… Read more »
10 months 7 days ago

This guy is such a legend. Thank you for interviewing him as its really important to get the message of clean eating out there. It would be amazing if you could interview Dr Douglas Graham!! please look him up he’s one amazing guy!

1 year 1 month ago
Love the interview, not cool that you cut out Joe’s daily routine and or success habits / success secrets to push us into a paid subscription or membership to the ‘Academy”. On youtube, you claimed the entire interview was free for those who register here. This is not true. Maybe you can take the route Joe did and take this program to netflix and or amazon to create revenue instead of being dishonest about the free content or lack of. Yes you should make money, your production is valuable and worth paying for, but I am not inclined to buy… Read more »
1 year 2 months ago

Great episode!

1 year 3 months ago

yep, i did juicing too for 2 weeks. Actually, you can see my profile picture with green juice which was back in Jan of 2014 🙂

1 year 4 months ago

Joe has an agenda , and also a product ,
yet he does’nt preach , not once, not even in the movie – he is absolutely true to his words : change yourself-change the world.

1 year 4 months ago

In keeping up with the assignment about watching the episode and writing about it. I really enjoyed how this talk mentioned getting back to Mother Earth. Without the environment humans cannot survive, but without humans the earth has and will continue to go on. The earth provides us with so much beauty and abundance. I’m happy to see more London Realers are juicing more and more.

Wayne Sharrocks
1 year 4 months ago

great episode. production values have gone up massively.

1 year 4 months ago

Loving it…coming from Bangkok Real –

James Whild
1 year 4 months ago

Great episode! Had a touch of the Anita Moorjani about it with that message of self love yet again.

James Whild
1 year 4 months ago

Great episode! Had a touch of the Anita Moorjani about it with that

1 year 4 months ago

There is a common pattern among all the great interviews at LR, and in Brian’s messages too; ADD VALUE . This is slowly changing the way I perceive what I am doing in my life right now.

1 year 2 months ago

That’s the number one message I derive from the best interviews as well

David Sweetnam
1 year 4 months ago

I think you mean the part under ‘success stories’.

Yeah, now that we’re here on LRA it does suck that we have to go elsewhere to see the rest of it. Why not post full episodes here, and any free content on YouTube/Vimeo without the ‘secrets’..?


1 year 4 months ago

“The best way to change the world is: Change yourself.” Joe described that at 32 he started this unhealthy lifestyle. At 40 he had the realization and change. At 48 he is helping others to love plants to live healthier. It’s amazing to see how much can happen in one life. How impactful every decision is! I have been juicing for about 2-3 years now. Fun to hear his favorite recipes. I should befriend a farmer next!!

1 year 4 months ago
About 20mins into the interview Joe talks about Juicing and capturing the natural elements that go into to creating a vegetable or a fruit i.e. sunshine, plant water (distilled water), micro nutrients. Modern science is not always able to capture these natural elements but instead replicates the chemical; biological formula which cannot replicate the sunshine, plant water and nutrients/photo synthesis process. So, I think that’s an important factor if anyone is thinking of trying to replicate Joe’s success by taking ‘off the shelf’ supplements to treat illness/disease. The US Government holds the medical patent behind cannabis, which it lists as… Read more »

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